WISE Logo Guidelines
Introduction
The WISE logo is a key element of our brand identity. Consistent and correct usage of the logo ensures brand recognition and maintains the integrity of our visual identity. These guidelines provide rules and best practices for using the WISE logo across various platforms and materials.​

 
Clear Space & Minimum Size
1.    Clear Space:

• Maintain a clear area around the logo equal to half the width of the ‘W’ in WISE.

• Avoid placing text, images, or other design elements within this space.

2.    Minimum Size:

• Digital: No smaller than 100px wide.

• Print: No smaller than 1 inch wide.

 
Color Palette
The WISE logo must be used with its official colors:

• Accent Color: #1a5ea0 (Blue)

• Accent Color: #f4d8e1 (Light Pink)

• Accent Color 1: #d993b1 (Pink)

• Accent Color 2: #da7c82 (Salmon)

• Accent Color 3: #d94031 (Red)

• Accent Color 4: #9681b0 (Purple)

Please do not alter these colors.
 
Incorrect Usage
To maintain brand integrity, do not:

• Distort or stretch the logo.

• Change the logo colors.

• Add effects like shadows or outlines.

• Place the logo on busy or low-contrast backgrounds.

• Rotate or flip the logo.

• Modify the proportions of any logo elements.

 
Placement & Backgrounds

• Ensure the logo remains highly visible and legible.

• When placing on images, use a version that contrasts well.

• For colored backgrounds, use the appropriate logo variation for the best contrast.

 
Contact for Brand Compliance
For any questions regarding logo usage or to obtain approved files, please contact us using the form to the right.